How to Land Dream Clients Who Don't Know You Exist

We’ve been busy filling up that client pipeline of yours over the last few weeks, I hope you’re landing clients 💪

If you missed my last four blog posts, here’s what we covered:

• Tracking (week 1)
• Hot Prospects (week 2)
• Warm Prospects (week 3)
• Cold Prospects (week 4).

This week, we're tackling Frozen Prospects.

These are your dream clients. The companies you'd love to work with. The brands you admire. The founders whose content you follow.

The only problem? They don't know you exist.

Most freelancers think landing dream clients requires some magic connection or getting lucky with a referral.

Not true.

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You Can Land Dream Clients Without a Warm Intro

Here's what changed my perspective on this:

Last year, I wanted to work with a specific DTC brand I'd been following for months. I loved their product, their marketing was sharp, and they were at the perfect stage for what I do.

But I had zero connection to them. No mutual friends. No warm intro. Nothing.

So I did something simple: I audited their Facebook ad library, recorded a 4-minute Loom breaking down what I saw, and sent some savage creative ideas to their marketing director on LinkedIn.

No pitch. No "let me tell you why you should hire me." Just value upfront.

They responded within 2 hours. We hopped on a call. Two weeks later, I had a $4K retainer.

That's the power of Frozen Prospects when you approach them the right way.

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Why Frozen Prospects Are Worth Pursuing

Dream clients feel impossible to land because you're starting from zero. No relationship. No context. No credibility in their eyes.

But here's what makes Frozen Prospects worth it:

They have budget. Dream clients aren't dream clients because they're fun to work with. They're dream clients because they pay well, have interesting problems, and value good work.

They respect initiative. When you reach out with genuine value, they notice. Most people pitch. You're providing free insights. That immediately sets you apart.

They're more accessible than you think. Founders and marketing directors are on LinkedIn. They read their DMs. They respond to thoughtful outreach. You just need to give them a reason to reply.

The key is doing your homework and leading with value, not a sales pitch.

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How to Reach Out to Frozen Prospects

You're not asking for work. You're showing them you understand their business and have something useful to share.

The formula is simple: research their business, provide immediate value, make it easy to say yes to a call.

Here are three templates for different approaches.

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Template 1: Dream Client (Value-First with Product Knowledge)

Use this when you're a customer of their product or have studied their business closely.

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Subject: [Their Company] + quick paid social insight

Hey [Name],

I've been a customer of [Their Product] for the past [timeframe] and honestly love what you're building. [Specific feature/aspect] has been a game-changer for [how you use it].

I noticed you just [recent milestone: raised your Series B/launched in a new market/hit X users/were on that podcast with Y]. Congrats on that.

I work with [similar companies in their stage/industry] on [your specialty: paid acquisition/conversion optimization/etc.], and I actually spotted a few opportunities in your current [paid social setup/landing pages/ad creative] that could potentially [specific outcome: improve your demo booking rate/lower CAC/increase trial conversions].

Put together a quick 3-minute loom walking through what I'm seeing, no strings attached, just thought it might be useful: [link]

If you find it valuable and want to dig deeper, happy to jump on a 30-min call to discuss. If not, no worries, keep building cool stuff.

Best,
[Your name]

Why this works: You're a customer, not just a stranger. You're congratulating them on real milestones. And you're giving them actionable insights before asking for anything.

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Template 2: Dream Client (Shared Background / School Filter Approach)

Use this when you share a common background (same school, same city, same industry roots).

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Subject: USC alum → [Their Company]

Hey [Name],

Fellow Trojan here (graduated [year]/studied [major]), saw you're building [Their Company] and had to reach out.

I've been following your growth over the past [timeframe], especially [specific thing: your recent launch into X market/the rebrand you did/that case study you published about Y]. Really solid work.

I'm working with [similar companies: B2B SaaS companies in the $2M-$20M range/DTC brands scaling past 8-figures/etc.] on their [your specialty]. Recently helped [similar company type] go from [specific before state] to [specific after state] in [timeframe].

I took a quick look at [Their Company]'s [ads/site/funnel] and have a few ideas that might help you [specific goal: scale acquisition while maintaining CAC/improve qualified lead flow/etc.]. Nothing crazy, just some patterns I've seen work really well for companies at your stage.

Would you be open to a quick 30-min call? I can share what I'm seeing, and if it's useful, we can explore working together. If not, happy to just connect with a fellow Trojan who's building something cool.

Let me know if you're down.

Fight on,
[Your name]

Why this works: Shared background creates instant credibility. You're showing you've followed their journey. And you're making it low-pressure with the "if not, happy to connect anyway" close.

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Template 3: Dream Client (Content / Podcast Reference)

Use this when they've recently been on a podcast, published an article, or shared content publicly.

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Subject: Loved your take on [topic] in [podcast/article]

Hey [Name],

Just finished your interview on [Podcast Name] where you talked about [specific topic they discussed]. Your point about [specific insight they shared] really resonated. That's exactly what I'm seeing with the [similar companies] I work with.

I'm a [your specialty: paid social freelancer/conversion strategist/etc.] working with companies like [similar company examples]. Your approach to [something they mentioned] is spot-on, but I actually think there's an angle you might be missing on the [specific channel/tactic] side.

I put together a quick audit of [Their Company]'s [specific thing: paid social funnel/landing page experience/email nurture] with 3-4 concrete opportunities I'm seeing. Takes about 4 minutes to watch: [loom link]

Zero obligation, just thought it might be valuable given where you're at with [their current goal/initiative they mentioned]. If you want to discuss further, I'm happy to jump on a call.

Keep doing great work.

Best,
[Your name]

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Why this works: You actually listened to their content. You're engaging with their ideas thoughtfully. And you're providing specific, actionable feedback they can use immediately.

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The Old Freelancer Way vs. The Modern Freelancer Way

The old freelancer:

• Wait for warm intros to dream clients
• Send generic "I'd love to work with you" pitches
• Hope they stumble across your portfolio

The Modern Freelancer:

• Research their business and provide value upfront
• Use Loom audits to show your expertise without asking for anything
• Lead with insights, not pitches

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Your Action Step

This week:

1. Make a list of 3-5 dream clients. Companies you'd love to work with. Brands you admire. Founders whose work you respect.
2. Add them to your Sales Pipeline Tracker under "Frozen Prospects"
3. Pick one and do your homework: What are they working on? What recent content have they published? What's their paid social setup look like? Where are the opportunities?
4. Create a 3-5 minute Loom audit or write up 2-3 specific insights you'd share with them
5. Send them a message using one of the three templates above

That's it. One dream client outreach this week.

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What's Next: Your 5-Week System Is Complete

You now have a complete client acquisition system:

Week 1: Sales Pipeline Tracker to stop losing opportunities
Week 2: Hot Prospects (former clients, mentors) for the easiest wins
Week 3: Warm Prospects (old proposals) to revive dead leads
Week 4: Cold Prospects (dormant connections) to tap into your network
Week 5: Frozen Prospects (dream clients) to land the companies you actually want to work with

This is how you build a pipeline that never runs dry.

You don't need to rely on Upwork. You don't need to wait for referrals. You don't need to post desperately on LinkedIn hoping clients find you.

You have a system now. Use it.

I'll be here every Friday sharing more strategies to help you scale past $10K/month. But for now, you have everything you need to fill your pipeline and land clients consistently.

Go make it happen.

P.S. The Loom audit strategy works because it's low-commitment for them and high-value from you. Don't overthink it. Record your screen, share 3-4 insights, send it over. Simple.